Insurance CMOs are faced with a tough challenge: acquiring new customers and maximizing their lifetime value in a worsening market environment. Understanding which strategies can help them deliver profitable growth and meet heightened customer demands will be their new key to success.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

1. What are the most important challenges insurance marketing leaders face today?
2. How is the insurance CMO’s role evolving?
3. How can insurance CMOs be successful in their role?

WHAT’S IN THIS REPORT? We synthesize exclusive interviews with CMOs at some of the largest and most innovative insurers and insurtechs in the US and the UK. We provide insights into how CMOs define their roles and responsibilities; what factors are shaping their roles and strategic priorities; and how they can succeed in a fast-evolving, competitive market environment.

KEY STAT: Excellent service and customer experience (CX) are more important to customers this year than they were last year, according to CMOs surveyed by Duke University’s Fuqua School of Business. That means marketing leaders must look beyond the sales funnel toward the holistic CX to drive profitable growth.