August 30, 2021

Digital Buyers in Southeast Asia, by Country, 2020 & 2021 (millions and % of population)

Methodology

Data is from the August 2021 Facebook & Bain report titled "SYNC Southeast Asia Report 2021 - Southeast Asia, the home for digital transformation" conducted by Bain & Company. 16,706 digital buyers ages 16+ from Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam were surveyed online in May 2021. 69% of respondents lived in Tier 1 cities. Digital buyers are those who have made an online purchase in at least 2 product categories in the past 3 months.