Types of Purchases that Would Be Most Valuable for Earning Rewards According to US Consumers, June 2021 (% of respondents)
Respondents were asked, "When considering a cash-back rewards credit card, which of the following types of purchases would provide the most valuable ways for you to earn rewards? Select up to 3."
Insider Intelligence surveyed 1,212 US respondents during May 13-June 9, 2021 to gauge consumers' preferences and the value they place on 49 innovative cash-back credit card features. Respondents to the online survey were prospective cash-back credit card users selected to align with the US population on the criteria of age (18-75), gender, and household income. This survey was fielded by a third-party sample provider.