February 1, 2021

US Digitally Native Brand D2C Ecommerce Sales, 2019-2023 (billions)


Estimates only capture ecommerce sales through a self-branded ecommerce site or app, although some brands utilize physical retail and third-party ecommerce as secondary channels. Examples include Bonobos, Casper, Dollar Shave Club, Glossier, Peloton, and Warby Parker.


Estimates are based on the analysis of data from benchmark source US Department of Commerce, estimates from other research firms, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.