Importance of Sustainability When US Internet Users Shop for Beauty, Clothes, and Travel Experiences, by Generation, March 2021 (% of respondents in each group)
Data was provided to Insider Intelligence by MaCher.
Data is from a May 2021 Composed and MaCher report titled "Sustainability & Consumerism: U.S. Consumer Behaviors and Preferences." 1,000 US adults ages 18-75 were surveyed online during March 3-10, 2021. Composed is a digital agency focused on retail, beauty, and lifestyle.