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Explore our Research →Amazon Prime dominates, but Walmart+ finds foothold among lower-income shoppers
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Nonessential spending slumps amid tariff price hikes
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JIC’s measurement audit shows a sector diversifying beyond Nielsen
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Marketers rush to unify social, CTV strategies
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AI summaries in Google’s news feed could undercut publisher traffic—again
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Critics of UnitedHealth Group get louder as the health insurer attempts to quiet them
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Shopify adds AI agent guardrails to protect its business model
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Bank earnings show consumer strength as delinquencies fall, spending rises
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Jul 15, 2025
Search engines reign, but social has standing in Latin America
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Jul 14, 2025
Timing, targeting, and transformation: Inside Every Man Jack’s full-funnel strategy
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Jul 14, 2025
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Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
May 1, 2021
Demographic Profile of US Mobile Gaming App Users, Jan 2021 (% of total in each group)
Description
A survey asked US mobile users whether they play gaming apps. The results are broken out by gender and age group.Note
Data was provided to Insider Intelligence by Jun Group.Methodology
Data is from the May 2021 Jun Group report titled "2021 Modern Mobile Gamer." 5,000 US mobile device users ages 16+ were surveyed during January 11-22, 2021. The survey was fielded on mobile devices (Android & iOS) via Jun Group's value exchange platform where audiences opt in to answering a question in exchange for access to entertainment, virtual currency or other digital content. Jun Group is an advertising platform.Chart Title
Demographic Profile of US Mobile Gaming App Users, Jan 2021 (% of total in each group)Publication Date
May 1, 2021
