May 1, 2021

Demographic Profile of US Mobile Gaming App Users, Jan 2021 (% of total in each group)


A survey asked US mobile users whether they play gaming apps. The results are broken out by gender and age group.


Data was provided to Insider Intelligence by Jun Group.


Data is from the May 2021 Jun Group report titled "2021 Modern Mobile Gamer." 5,000 US mobile device users ages 16+ were surveyed during January 11-22, 2021. The survey was fielded on mobile devices (Android & iOS) via Jun Group's value exchange platform where audiences opt in to answering a question in exchange for access to entertainment, virtual currency or other digital content. Jun Group is an advertising platform.