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February 9, 2021

How Interested Are US Adults in Using AR* and VR While Shopping? (% of respondents, by demographic, Feb 2021)

Description

In December 2019, US consumers were asked about their interest in using AR and VR retail shopping technology. The chart shows consumers' awareness, level of interest and usage of virtual and augmented retail technology.

Note

Data was provided to eMarketer by Bizrate Insights.

Methodology

Data is from the February 2021 "The Insider Intelligence Ecommerce Survey" conducted by Bizrate Insights. 1,045 US adults ages 18+ were surveyed online during February 1-8, 2021. Respondents identified as female (52%) and male (48%) and were ages 18-34 (32%), 35-54 (35%), and 55-65 (34%). Respondents were members of Bizrate Rewards, the Bizrate Consumer Panel operated by Bizrate Insights, which is comprised of over 2 million panelists who provide feedback based on their experiences and opinions. The Bizrate Rewards panel is comprised of a broad demographic profile which represents a sampling of all ages, education levels, genders, and incomes. At the time of joining the panel, each panelist stated they had shopped online. In exchange for providing feedback, panelists have the opportunity to earn points, which can be exchanged for electronic gift cards. This survey, provided by Bizrate Insights on behalf of Insider Intelligence, provides a monthly consumer pulse of digital shopping behavior and intent.