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July 13, 2020

US Podcast Ad Revenue Share, by Buy Type, 2018 & 2019 (% of total)


This chart shows the share of podcast ad revenues in the US for 2017 and 2018, broken down by buy type. The three buy types shown are annual, quarterly, remnant/transactional/scattered.


Data was provided to eMarketer by the Interactive Advertising Bureau (IAB).