July 13, 2020

US Podcast Ad Revenue Share, by Buy Type, 2018 & 2019 (% of total)

Description

This chart shows the share of podcast ad revenues in the US for 2017 and 2018, broken down by buy type. The three buy types shown are annual, quarterly, remnant/transactional/scattered.

Note

Data was provided to eMarketer by the Interactive Advertising Bureau (IAB).

Featured In

US Digital Audio Ad Spending 2020US Programmatic Podcast Ad Spending Will Double in 2020

Sources

PwC
Interactive Advertising Bureau (IAB)
Share

Chart Title

US Podcast Ad Revenue Share, by Buy Type, 2018 & 2019 (% of total)

Publication Date

July 13, 2020

Sources

PwC
Interactive Advertising Bureau (IAB)

Featured In

US Digital Audio Ad Spending 2020US Programmatic Podcast Ad Spending Will Double in 2020
Topics
Digital Ad SpendingInternet RadioUnited States

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