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July 13, 2020

US Podcast Ad Revenue Share, by Buy Type, 2018 & 2019 (% of total)

Description

This chart shows the share of podcast ad revenues in the US for 2017 and 2018, broken down by buy type. The three buy types shown are annual, quarterly, remnant/transactional/scattered.

Note

Data was provided to eMarketer by the Interactive Advertising Bureau (IAB).