June 8, 2020

Attitudes Toward Companies/Brands' "We're in This Together" Messaging During the Coronavirus Pandemic According to US Internet Users, by Generation, May 11-22, 2020 (% of respondents in each group)


Questions asked of respondents: "During this pandemic, you may have noticed advertising by some brands/companies that say something like, 'We're in this together.' Which statement below best describes how you feel about brands/companies that are doing this?"


Data is from the June 2020 ThinkNow Research "Corporate Social Responsibility Report Brief." 1,526 US internet users ages 18-64 from the ThinkNow Research Omnibus Study were surveyed online during May 11-22, 2020.