March 10, 2020

US Direct-to-Consumer Ecommerce Sales, 2017-2021 (billions, % change and % of total retail ecommerce sales)


This forecast chart shows the direct to consumer retail ecommerce sales in the United States.


eMarketer benchmarks its retail ecommerce sales figures against US Department of Commerce data, for which the last full year measured was 2017. Estimates only capturing ecommerce sales through self-branded ecommerce site or app, although some brands utilize physical retail and third-party ecommerce ... as secondary channels. Examples include (Warby Parker, Dollar Shave Club, Casper, Bonobos, Glossier, etc.)More


Estimates are based on the analysis of data from benchmark source US Department of Commerce, estimates from other research firms, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends and macro-level economic conditions.