November 19, 2019

UK Programmatic Ad Performance Metrics: CPM, Cost per Click and Clickthrough Rate, by Format, 2012-2018

Description

Forecast is of average programmatic CPM, CPC and CTR rates for display, mobile, video and social from 2012-2018.

Chart Title

UK Programmatic Ad Performance Metrics: CPM, Cost per Click and Clickthrough Rate, by Format, 2012-2018

Publication Date

November 19, 2019

Sources

Source information is only available to PRO subscribers.
Topics
Cost per Thousand (CPM)Digital Display Ad SpendingClickthrough Rate (CTR)Digital Video Ad SpendingPerformance BenchmarksMobile Ad SpendingSocial Media Ad SpendingProgrammatic Ad SpendingUnited Kingdom

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