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October 11, 2019

US Holiday Season Retail Sales, 2015-2019 (billions)


This chart shows US holiday retail sales for 2015-2019. Data is displayed in billions of dollars.


eMarketer benchmarks its retail sales figures against US Department of Commerce data, for which the last full year measured was 2018.


Estimates are based on the analysis of data from benchmark source US Department of Commerce, estimates from other research firms, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.