Why Do US Internet Users Use Social Networks? (% of respondents, by generation, July 2019)
Internet users, broken out by generation (Gen Z, Millennials, Gen X and Boomers) were asked the leading reasons they use social networks. Leading responses include get news, share pictures and updates with friends and family, because all friends do it, get inspired, get advice/how-tos/to learn and ... follow celebrities.More
Data was provided to eMarketer by Adobe.
Data is from the September 2019 Adobe report titled "Voice of the Generations Survey (US Results) in partnership with Advanis. 4,059 internet users were surveyed online during July 23-29, 2019. Respondents were US citizens and identified their generation as baby boomers (1946-1964), Generation X (1965-1976), millennials (1977-1995) and Gen Z (1996-2001). All generational respondent breakouts were 25%. Respondents also identified their gender as female (48%) or male (52%) with an employment status of full-time employee (45%), part-time employee (13%), self-employed (5%), retired (11%), full-time student (10%), homemaker (6%), not working but looking for work (6%) and other (3%). Advanis is a market research firm.