June 10, 2019

Are US Internet Users More Likely or Less Likely to Consider Purchasing a Product if the Advertisement Features a Same-Sex Couple? (% of respondents, by demographic, May 2019)


This chart shows US internet users who would be more likely or less likely to purchase a product if they saw a same-sex couple featured in the ad. Data is broken out by gender, generation and sexual orientation.


Data was provided to eMarketer by YouGov.


Data is from the June 2019 YouGov survey titled "LGBTQ Pride." 3,721 US internet users ages 18+ were surveyed online during May 28-31, 2019.