May 20, 2019

Which Offers/Promotion Types Do US Marketing Professionals Typically Use for Lead Generation vs. Think Generates the Strongest Conversion Rate? (% of respondents, Jan 2019)

Description

Brand marketers and agencies were asked which promotion type do they use for lead generation. Responses include video, webinar, white paper, demo, infographic and other.

Methodology

Data is from the May 2019 SmartBrief survey of 163 brand marketers and agencies during January 2019 about their habits and attitudes towards lead generation and landing pages. Almost 80% of respondents are manager level or above and 93% are from the US.