May 14, 2019

Mobile App Performance Metrics Worldwide: Average 30-Day Retention Rates, by Category, 2018


This chart shows 1-day, 7-day and 30-day user retention rates for mobile apps during 2018, by category. App categories include mobile games (midcore, sports, casual and casino), ride-hail & taxi, video streaming, dating, shopping, food delivery, travel booking, marketplace & classifieds, weather, ... health, comics, music, banking, social networks and news.More


Data is from the May 2019 Adjust report titled "Global App Trends 2019." Activity among the top 1,000 apps on Adjust's worldwide platform was analyzed for the period during January 1-December 31, 2018. This activity spans 7 billion app installs and 120 billion app sessions. Adjust is an attribution and analytics provider for mobile apps.