May 15, 2019

Programmatic Ad Benchmarks Worldwide: Header Bidding Impression Share, Desktop vs. Mobile, Q1 2018 & Q1 2019 (% of total via PubMatic's platform and % change)


Chart is on global mobile vs. desktop header bidding impression volume in Q1 2018 and Q1 2019. The data looks at year-over-year (YOY) growth and share of header bidding impression volume.


Data is from the May 2019 PubMatic "Q1 2019 Quarterly Mobile Index." Over 13 trillion advertiser bids on the global PubMatic platform were analyzed during Q1 2019. PubMatic is a digital programmatic ad technology platform.