May 6, 2019

Which Benefits Would Most Motivate US Internet Users to Consider Trying a New Direct-to-Consumer (D2C) Brand? (% of respondents, March 2019)


US consumers say a free trial period would most compel them to try a new direct-to-consumer brand. An appealing online presence is another major benefit that would motivate consumers to consider a new D2C brand.


Data is from the March 2019 Toluna "D2C Survey." 2,011 US internet users ages 18+ were surveyed online during March 9-10, 2019. Internet users identified as 63.5% female and 36.5% male. Internet users identified their ages as 18-34 (24.6%), 35-54 (39.4%) and 55+ (36%).