March 18, 2019

Share of Amazon's Private-Label Products, by Product Category, March 2019 (% of total and number of brands)


Clothing, shoes, & jewelry make up almost half of Amazon's private label products. The other biggest private label categories on Amazon by share are home/kitchen, grocery, and health & household.


Data is from the March 2019 Marketplace Pulse report titled "Amazon Private Label Brands." Marketplace Pulse analyzed 23,000 products launched by Amazon under more than 400 different brands as of March 1, 2019.