Alert
March 19, 2019

Share of Time Spent Viewing Video Among US Millennial Digital Video Viewers, by Type, Feb 2019 (% of total)

Description

More US consumers, particularly among millennials, are subscribed to streaming video services compared to pay TV services.

Methodology

Data is from the March 2019 Deloitte "Digital media trends survey, 13th edition." 2,003 US internet users ages 14+ were surveyed online during December 2018-February 2019. Data was weighted to be representative according to the US census.

Featured In

The NewFronts: Hulu 'Binge Ads' and Free YouTube OriginalseMarketer Live Analyst Series: How Consumers Spend Time With Media 2019

Sources

Deloitte

Chart Title

Share of Time Spent Viewing Video Among US Millennial Digital Video Viewers, by Type, Feb 2019 (% of total)

Publication Date

March 19, 2019

Sources

Deloitte

Featured In

The NewFronts: Hulu 'Binge Ads' and Free YouTube OriginalseMarketer Live Analyst Series: How Consumers Spend Time With Media 2019
Topics
Digital VideoVideo-on-Demand (VOD)AdultsMillennialsTime Spent with MediaUnited States

Related Charts & Analysis

US Display Ad Spending 2022
Report
US Display Ad Spending 2022
US TikTok Advertising 2022
Report
US TikTok Advertising 2022
To keep growing, TikTok must appeal to all ages
Article
To keep growing, TikTok must appeal to all ages
Netflix’s newest round of layoffs prompts backlash
Article
Netflix’s newest round of layoffs prompts backlash
Disney+ edits content in the interest of brand safety
Article
Disney+ edits content in the interest of brand safety
Latin America Ad Spending 2022
Report
Latin America Ad Spending 2022
Streaming service competition heats up amid inflation and economic volatility
Article
Streaming service competition heats up amid inflation and economic volatility
Netflix is in the early stages of exploring livestreams
Article
Netflix is in the early stages of exploring livestreams
The Era of Uncertainty
Report
The Era of Uncertainty
Shifting patterns mean US adults are spending more time with media on entertainment devices
Article
Shifting patterns mean US adults are spending more time with media on entertainment devices
Would consumers pick up the phone if calls came with logos?
Article
Would consumers pick up the phone if calls came with logos?
Netflix ads could debut as soon as Q4
Article
Netflix ads could debut as soon as Q4
Hispanic Media companies woo advertisers, both at NewFronts and via acquisitions
Article
Hispanic Media companies woo advertisers, both at NewFronts and via acquisitions
Gen Z investors seek short-term gain amid financial turbulence
Article
Gen Z investors seek short-term gain amid financial turbulence
Southeast Asia Digital Users Forecast 2022
Report
Southeast Asia Digital Users Forecast 2022

Daily News

Metaverse: hype or reality?
Article
Metaverse: hype or reality?
Broadcasters benefit from ad dollar shift to digital TV
Article
Broadcasters benefit from ad dollar shift to digital TV
Economic turbulence hits media and tech companies
Article
Economic turbulence hits media and tech companies
Social media tops the charts for brands' confidence in measuring ROI
Article
Social media tops the charts for brands' confidence in measuring ROI
ByteDance expands the ranks of duopoly challengers
Article
ByteDance expands the ranks of duopoly challengers
Shifting patterns mean US adults are spending more time with media on entertainment devices
Article
Shifting patterns mean US adults are spending more time with media on entertainment devices
Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure
Audio
Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure
To keep growing, TikTok must appeal to all ages
Article
To keep growing, TikTok must appeal to all ages
Microsoft ‘nearly doubles’ salary budget to stave off resignations
Article
Microsoft ‘nearly doubles’ salary budget to stave off resignations
Target and Walmart paint a challenging near-term picture
Article
Target and Walmart paint a challenging near-term picture
Investment managers need in-house research to mitigate ratings flaws and tap $50T ESG boom
Article
Investment managers need in-house research to mitigate ratings flaws and tap $50T ESG boom
Streaming service competition heats up amid inflation and economic volatility
Article
Streaming service competition heats up amid inflation and economic volatility
Hulu's on top for upfront spending, but Netflix's ad play means next year may be different
Article
Hulu's on top for upfront spending, but Netflix's ad play means next year may be different
The Daily: How much money is TikTok making, the best social commerce experience, and Instagram NFTs
Audio
The Daily: How much money is TikTok making, the best social commerce experience, and Instagram NFTs
Why the number of apps people use is going down while smartphone use goes up
Article
Why the number of apps people use is going down while smartphone use goes up

Latest Reports

US Display Ad Spending 2022
Report
US Display Ad Spending 2022
US TikTok Advertising 2022
Report
US TikTok Advertising 2022
The US P&C Insurance Ecosystem
Report
The US P&C Insurance Ecosystem
Spotlight: Modernizing Medical Payments
Report
Spotlight: Modernizing Medical Payments
US Subscription Ecommerce 2022
Report
US Subscription Ecommerce 2022
Worldwide Ad Spending 2022
Report
Worldwide Ad Spending 2022
The Era of Uncertainty
Report
The Era of Uncertainty
The Rise of ESG Investing
Report
The Rise of ESG Investing
Spotlight: US Bank Technology Spending
Report
Spotlight: US Bank Technology Spending
US Crypto Payments
Report
US Crypto Payments
Southeast Asia Digital Users Forecast 2022
Report
Southeast Asia Digital Users Forecast 2022
Canada Mobile Banking Emerging Features Benchmark 2022
Report
Canada Mobile Banking Emerging Features Benchmark 2022
D2C Brands 2022
Report
D2C Brands 2022
Demographic Spotlight: Black Consumers 2022
Report
Demographic Spotlight: Black Consumers 2022
Spotlight: Reinvigorating the Voice of the Customer
Report
Spotlight: Reinvigorating the Voice of the Customer

Popular on Insider Intelligence

Metaverse: hype or reality?
Article
Metaverse: hype or reality?
Broadcasters benefit from ad dollar shift to digital TV
Article
Broadcasters benefit from ad dollar shift to digital TV
Economic turbulence hits media and tech companies
Article
Economic turbulence hits media and tech companies
US TikTok Advertising 2022
Report
US TikTok Advertising 2022
Worldwide Ad Spending 2022
Report
Worldwide Ad Spending 2022
US Subscription Ecommerce 2022
Report
US Subscription Ecommerce 2022
Social media tops the charts for brands' confidence in measuring ROI
Article
Social media tops the charts for brands' confidence in measuring ROI
ByteDance expands the ranks of duopoly challengers
Article
ByteDance expands the ranks of duopoly challengers
Shifting patterns mean US adults are spending more time with media on entertainment devices
Article
Shifting patterns mean US adults are spending more time with media on entertainment devices
Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure
Audio
Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure
To keep growing, TikTok must appeal to all ages
Article
To keep growing, TikTok must appeal to all ages
Microsoft ‘nearly doubles’ salary budget to stave off resignations
Article
Microsoft ‘nearly doubles’ salary budget to stave off resignations
Target and Walmart paint a challenging near-term picture
Article
Target and Walmart paint a challenging near-term picture
Investment managers need in-house research to mitigate ratings flaws and tap $50T ESG boom
Article
Investment managers need in-house research to mitigate ratings flaws and tap $50T ESG boom
Streaming service competition heats up amid inflation and economic volatility
Article
Streaming service competition heats up amid inflation and economic volatility

"Behind the Numbers" Podcast

Reimagining Retail: Can private label brands inspire a cult-like following?
Audio
Reimagining Retail: Can private label brands inspire a cult-like following?
The Daily: Paying with cryptocurrency, how neobanks will make money, and fintech's bubble bursts
Audio
The Daily: Paying with cryptocurrency, how neobanks will make money, and fintech's bubble bursts
The Daily: How much money is TikTok making, the best social commerce experience, and Instagram NFTs
Audio
The Daily: How much money is TikTok making, the best social commerce experience, and Instagram NFTs
The Weekly Listen: The promise of CTV ads, Facebook's retirement plan, and Klarna's 'Virtual Shopping'
Audio
The Weekly Listen: The promise of CTV ads, Facebook's retirement plan, and Klarna's 'Virtual ...
The Daily: The impact of Netflix with ads, Peacock's new In-Scene Ads, and the potential of overlays
Audio
The Daily: The impact of Netflix with ads, Peacock's new In-Scene Ads, and the potential of overlays
Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure
Audio
Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure
The Daily: Wearable health tech, curbing digital pharmacies, and telehealth's slowdown
Audio
The Daily: Wearable health tech, curbing digital pharmacies, and telehealth's slowdown
The Daily: How many people own crypto, Meta's ad revenues, and can DoorDash keep growing?
Audio
The Daily: How many people own crypto, Meta's ad revenues, and can DoorDash keep growing?
The Weekly Listen: Elon's Twitter plans, augmenting our reality, and connected fitness's future
Audio
The Weekly Listen: Elon's Twitter plans, augmenting our reality, and connected fitness's future
The Daily: Setting Elon aside—how's Twitter doing, reshaping social media, and Snapchat's selfie drone
Audio
The Daily: Setting Elon aside—how's Twitter doing, reshaping social media, and Snapchat's selfie ...
The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
Audio
The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
The Daily: Spotify's subscriber engine, brands and gaming, and Pinterest's mixed signals
Audio
The Daily: Spotify's subscriber engine, brands and gaming, and Pinterest's mixed signals
The Daily: Why Elon bought Twitter, changes we expect to see, and what's next for advertisers?
Audio
The Daily: Why Elon bought Twitter, changes we expect to see, and what's next for advertisers?
The Weekly Listen: How revolutionary will AR/VR be, how in-store shopping habits have changed, and 3D ads
Audio
The Weekly Listen: How revolutionary will AR/VR be, how in-store shopping habits have changed, and ...
The Daily: The 3 legs of Meta's advertising stool—how sturdy are they?
Audio
The Daily: The 3 legs of Meta's advertising stool—how sturdy are they?

Trending in United States

Metaverse: hype or reality?
Article
Metaverse: hype or reality?
Broadcasters benefit from ad dollar shift to digital TV
Article
Broadcasters benefit from ad dollar shift to digital TV
Economic turbulence hits media and tech companies
Article
Economic turbulence hits media and tech companies
US TikTok Advertising 2022
Report
US TikTok Advertising 2022
Worldwide Ad Spending 2022
Report
Worldwide Ad Spending 2022
US Subscription Ecommerce 2022
Report
US Subscription Ecommerce 2022
Shifting patterns mean US adults are spending more time with media on entertainment devices
Article
Shifting patterns mean US adults are spending more time with media on entertainment devices
Streaming service competition heats up amid inflation and economic volatility
Article
Streaming service competition heats up amid inflation and economic volatility
Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure
Audio
Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure
To keep growing, TikTok must appeal to all ages
Article
To keep growing, TikTok must appeal to all ages
Social media tops the charts for brands' confidence in measuring ROI
Article
Social media tops the charts for brands' confidence in measuring ROI
Hulu's on top for upfront spending, but Netflix's ad play means next year may be different
Article
Hulu's on top for upfront spending, but Netflix's ad play means next year may be different
US Display Ad Spending 2022
Report
US Display Ad Spending 2022
Why the number of apps people use is going down while smartphone use goes up
Article
Why the number of apps people use is going down while smartphone use goes up
ByteDance expands the ranks of duopoly challengers
Article
ByteDance expands the ranks of duopoly challengers