Alert
March 19, 2019

Share of Time Spent Viewing Video Among US Millennial Digital Video Viewers, by Type, Feb 2019 (% of total)

Description

More US consumers, particularly among millennials, are subscribed to streaming video services compared to pay TV services.

Methodology

Data is from the March 2019 Deloitte "Digital media trends survey, 13th edition." 2,003 US internet users ages 14+ were surveyed online during December 2018-February 2019. Data was weighted to be representative according to the US census.

Featured In

The NewFronts: Hulu 'Binge Ads' and Free YouTube OriginalseMarketer Live Analyst Series: How Consumers Spend Time With Media 2019

Sources

Deloitte

Chart Title

Share of Time Spent Viewing Video Among US Millennial Digital Video Viewers, by Type, Feb 2019 (% of total)

Publication Date

March 19, 2019

Sources

Deloitte

Featured In

The NewFronts: Hulu 'Binge Ads' and Free YouTube OriginalseMarketer Live Analyst Series: How Consumers Spend Time With Media 2019
Topics
Digital VideoVideo-on-Demand (VOD)AdultsMillennialsTime Spent with MediaUnited States

Related Charts & Analysis

The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and Snapchat+
Audio
The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and ...
Spotlight: What’s ‘Up Next’ for YouTube
Report
Spotlight: What’s ‘Up Next’ for YouTube
How the leading ad-supported streamers compare
Article
How the leading ad-supported streamers compare
Q2 2022 Digital Video Trends
Report
Q2 2022 Digital Video Trends
Digital audio takes up an increasing share of US digital media time
Article
Digital audio takes up an increasing share of US digital media time
Newly merged Warner Bros. Discovery is cutting 1,000 ad sales jobs
Article
Newly merged Warner Bros. Discovery is cutting 1,000 ad sales jobs
US Social Media Usage 2022
Report
US Social Media Usage 2022
US Time Spent with Media 2022
Report
US Time Spent with Media 2022
The Daily: How nervous should Netflix be, YouTube on CTVs, and how to not see the same ad repeated
Audio
The Daily: How nervous should Netflix be, YouTube on CTVs, and how to not see the same ad repeated
Amazon ends $7.7B quest to purchase cricket rights
Article
Amazon ends $7.7B quest to purchase cricket rights
Netflix’s rumored Roku acquisition is interesting but unlikely
Article
Netflix’s rumored Roku acquisition is interesting but unlikely
Analyst Take: Digital video usage gains ground in France and Germany
Article
Analyst Take: Digital video usage gains ground in France and Germany
YouTube is no longer a mostly mobile platform
Article
YouTube is no longer a mostly mobile platform
The Daily: The other streaming giants are hunting Netflix, upfronts takeaways, and wasting linear TV ads
Audio
The Daily: The other streaming giants are hunting Netflix, upfronts takeaways, and wasting linear TV ...
Canada Time Spent with Media 2022
Report
Canada Time Spent with Media 2022

Daily News

Digital audio takes up an increasing share of US digital media time
Article
Digital audio takes up an increasing share of US digital media time
Creators will be the centerpiece of YouTube’s growth efforts
Article
Creators will be the centerpiece of YouTube’s growth efforts
Where’s the disconnect for B2B content marketers?
Article
Where’s the disconnect for B2B content marketers?
How Prime Day will deliver for Amazon’s competitors
Article
How Prime Day will deliver for Amazon’s competitors
Beijing’s ‘techlash’ against China’s biggest internet champions, and the ramifications for digital advertising
Article
Beijing’s ‘techlash’ against China’s biggest internet champions, and the ramifications for digital ...
Over 10% of adults would buy real estate in the metaverse—and some already have
Article
Over 10% of adults would buy real estate in the metaverse—and some already have
All the news you Cannes handle: Privacy, DEI, and sustainability top the festival’s agenda
Article
All the news you Cannes handle: Privacy, DEI, and sustainability top the festival’s agenda
Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space
Audio
Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space
How the leading ad-supported streamers compare
Article
How the leading ad-supported streamers compare
Inflation pushes people back to the pandemic playbook
Article
Inflation pushes people back to the pandemic playbook
Streaming services are likely to win bigger share of upfront ad spending
Article
Streaming services are likely to win bigger share of upfront ad spending
What consumers want from loyalty programs
Article
What consumers want from loyalty programs
What do marketers really think about the retail media advertising opportunity? | Sponsored Content
Article
What do marketers really think about the retail media advertising opportunity? | Sponsored Content
The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and Snapchat+
Audio
The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and ...
The Daily: Zelle vs. Venmo vs. Cash App, crypto keeps crashing, and Apple Pay Later's impact
Audio
The Daily: Zelle vs. Venmo vs. Cash App, crypto keeps crashing, and Apple Pay Later's impact

Latest Reports

The Era of Uncertainty: Buy Now, Pay Later
Report
The Era of Uncertainty: Buy Now, Pay Later
Latin America Retail Ecommerce Players Update 2022
Report
Latin America Retail Ecommerce Players Update 2022
Spotlight: Marketing Personalization
Report
Spotlight: Marketing Personalization
Spotlight: What’s ‘Up Next’ for YouTube
Report
Spotlight: What’s ‘Up Next’ for YouTube
Q2 2022 Digital Video Trends
Report
Q2 2022 Digital Video Trends
Spotlight: Elevating B2B Content
Report
Spotlight: Elevating B2B Content
US Social Media Usage 2022
Report
US Social Media Usage 2022
TV Ad Spending 2022
Report
TV Ad Spending 2022
Demographic Snapshot: LGBT+
Report
Demographic Snapshot: LGBT+
Video Game Marketing and Monetization 2022
Report
Video Game Marketing and Monetization 2022
Spotlight: Amazon Prime Day 2022
Report
Spotlight: Amazon Prime Day 2022
Canada Time Spent with Media 2022
Report
Canada Time Spent with Media 2022
Digital Doctors 2022
Report
Digital Doctors 2022
Mobile App Users and Monetization 2022
Report
Mobile App Users and Monetization 2022
Spotlight: What Values-Driven Consumers Really Want
Report
Spotlight: What Values-Driven Consumers Really Want

Popular on Insider Intelligence

Digital audio takes up an increasing share of US digital media time
Article
Digital audio takes up an increasing share of US digital media time
Analyst Take: Digital travel spending bounces back, but new headwinds loom
Article
Analyst Take: Digital travel spending bounces back, but new headwinds loom
Spotlight: Marketing Personalization
Report
Spotlight: Marketing Personalization
Creators will be the centerpiece of YouTube’s growth efforts
Article
Creators will be the centerpiece of YouTube’s growth efforts
Q2 2022 Digital Video Trends
Report
Q2 2022 Digital Video Trends
Where’s the disconnect for B2B content marketers?
Article
Where’s the disconnect for B2B content marketers?
Spotlight: What’s ‘Up Next’ for YouTube
Report
Spotlight: What’s ‘Up Next’ for YouTube
Latin America Retail Ecommerce Players Update 2022
Report
Latin America Retail Ecommerce Players Update 2022
How Prime Day will deliver for Amazon’s competitors
Article
How Prime Day will deliver for Amazon’s competitors
Beijing’s ‘techlash’ against China’s biggest internet champions, and the ramifications for digital advertising
Article
Beijing’s ‘techlash’ against China’s biggest internet champions, and the ramifications for digital ...
Over 10% of adults would buy real estate in the metaverse—and some already have
Article
Over 10% of adults would buy real estate in the metaverse—and some already have
All the news you Cannes handle: Privacy, DEI, and sustainability top the festival’s agenda
Article
All the news you Cannes handle: Privacy, DEI, and sustainability top the festival’s agenda
Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space
Audio
Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space
How the leading ad-supported streamers compare
Article
How the leading ad-supported streamers compare
Inflation pushes people back to the pandemic playbook
Article
Inflation pushes people back to the pandemic playbook

"Behind the Numbers" Podcast

Around the World with … Livestream shopping
Audio
Around the World with … Livestream shopping
The Daily: How TV has transformed brands, crypto pulls back on marketing, and Roku's power
Audio
The Daily: How TV has transformed brands, crypto pulls back on marketing, and Roku's power
The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and Snapchat+
Audio
The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and ...
The Daily: Is the sharing economy working, summer travel expectations, and ad spending's outlook
Audio
The Daily: Is the sharing economy working, summer travel expectations, and ad spending's outlook
Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space
Audio
Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space
The Daily: Zelle vs. Venmo vs. Cash App, crypto keeps crashing, and Apple Pay Later's impact
Audio
The Daily: Zelle vs. Venmo vs. Cash App, crypto keeps crashing, and Apple Pay Later's impact
The Weekly Listen: 'Top Gun: Maverick' helps theaters, air travel's recovery, and Amazon to overtake Walmart?
Audio
The Weekly Listen: 'Top Gun: Maverick' helps theaters, air travel's recovery, and Amazon to overtake ...
The Daily: Does every brand need a social purpose, and the right (and wrong) ways to do Pride marketing
Audio
The Daily: Does every brand need a social purpose, and the right (and wrong) ways to do Pride ...
Reimagining Retail: How brands can hold on to subscribers and which subscriptions have staying power
Audio
Reimagining Retail: How brands can hold on to subscribers and which subscriptions have staying power
The Daily: Digital doctors, the FTC investigates drug costs, and CVS Health's virtual care
Audio
The Daily: Digital doctors, the FTC investigates drug costs, and CVS Health's virtual care
The Daily: How nervous should Netflix be, YouTube on CTVs, and how to not see the same ad repeated
Audio
The Daily: How nervous should Netflix be, YouTube on CTVs, and how to not see the same ad repeated
The Weekly Listen: How inflation is affecting everything, Apple's realityOS, and time spent on TikTok
Audio
The Weekly Listen: How inflation is affecting everything, Apple's realityOS, and time spent on ...
The Daily: The billion-dollar ad club, digital ad guidance, and Amazon's consumer chief resigns
Audio
The Daily: The billion-dollar ad club, digital ad guidance, and Amazon's consumer chief resigns
Reimagining Retail: What BNPL means to everyone and the questions swirling around it
Audio
Reimagining Retail: What BNPL means to everyone and the questions swirling around it
The Daily: The other streaming giants are hunting Netflix, upfronts takeaways, and wasting linear TV ads
Audio
The Daily: The other streaming giants are hunting Netflix, upfronts takeaways, and wasting linear TV ...

Trending in United States

Digital audio takes up an increasing share of US digital media time
Article
Digital audio takes up an increasing share of US digital media time
Analyst Take: Digital travel spending bounces back, but new headwinds loom
Article
Analyst Take: Digital travel spending bounces back, but new headwinds loom
Creators will be the centerpiece of YouTube’s growth efforts
Article
Creators will be the centerpiece of YouTube’s growth efforts
Spotlight: Marketing Personalization
Report
Spotlight: Marketing Personalization
Q2 2022 Digital Video Trends
Report
Q2 2022 Digital Video Trends
Where’s the disconnect for B2B content marketers?
Article
Where’s the disconnect for B2B content marketers?
Spotlight: What’s ‘Up Next’ for YouTube
Report
Spotlight: What’s ‘Up Next’ for YouTube
How Prime Day will deliver for Amazon’s competitors
Article
How Prime Day will deliver for Amazon’s competitors
Spotlight: Elevating B2B Content
Report
Spotlight: Elevating B2B Content
Inflation pushes people back to the pandemic playbook
Article
Inflation pushes people back to the pandemic playbook
How the leading ad-supported streamers compare
Article
How the leading ad-supported streamers compare
All the news you Cannes handle: Privacy, DEI, and sustainability top the festival’s agenda
Article
All the news you Cannes handle: Privacy, DEI, and sustainability top the festival’s agenda
What consumers want from loyalty programs
Article
What consumers want from loyalty programs
Latin America Retail Ecommerce Players Update 2022
Report
Latin America Retail Ecommerce Players Update 2022
Streaming services are likely to win bigger share of upfront ad spending
Article
Streaming services are likely to win bigger share of upfront ad spending