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January 7, 2019

What Are the Top 10 Essential Subscription Box Categories According to US Subscription Subscribers? (% of respondents, Nov 2018)

What Are the Top 10 Essential Subscription Box Categories According to US Subscription Subscribers? (% of respondents, Nov 2018)

Note

Data was provided to eMarketer by Digitas.

Methodology

Data is from the January 2019 Digitas report titled "The Subscriber's Dilemma: From 'More Please' to 'No Thanks'" conducted by The Harris Poll. 2,020 US internet users ages 18+ were surveyed online between November 8-12, 2018. 1,461 respondents currently have a subscription.