August 15, 2018

Leading Categories in Which US and UK Social Media Users Follow Influencers, by Gender, Aug 2018 (% of respondents)


Data is from the August 2018 Globalwebindex survey as cited on company blog. 1,581 internet users in the UK and 1,215 internet users in the US, ages 16-64, were surveyed during August 2018. All respondents followed influencers on social media.