November 1, 2018

Mobile App Install Fraud Rate in the US and Worldwide, Jan-Oct 2018 (% of total paid app installs)


From January to October 2018, there was a worldwide trend of increasing mobile app install fraud rates, reaching 25.9% of total paid app installs by October.


Data was provided to eMarketer by AppsFlyer.


Data is from a November 2018 AppsFlyer analysis, based on activity on its platform for the 12-month period of November 2017-October 2018. The sample spans 17 billion installs across 7,000 apps worldwide. AppsFlyer is a provider of mobile advertising attribution & analytics.