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September 21, 2018
Total Media Ad Spending Share in Germany, by Media, 2018 (% of total)
Description
The chart shows the total media ad spending share in Germany by the type of media. Media types included in the chart are digital, TV, newspapers, magazines, out-of-home and radio.Note
eMarketer benchmarks its Germany TV, radio, newspaper, magazine and out-of-home ad spending projections against Zentralverband der deutschen Werbewirtschaft (ZAW), for which the last full year measured was 2017. TV spending includes broadcast TV and cable TV; excludes digital. For more of ... eMarketer's forecasts on this topic, <a href="https://prolink.emarketer.com/forecasts/584b26021403070290f93a75/585191880626310a2c1867b7">click here.</a>Methodology
Converted from local currency to US dollars. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.Chart Title
Total Media Ad Spending Share in Germany, by Media, 2018 (% of total)Publication Date
September 21, 2018