April 30, 2018

Digital Ad Impression Share Among US Supply-Side Platforms (SSPs), by Auction Type, Dec 2017 & March 2018 (% of total impressions analyzed by Getintent)

Description

This chart shows the share of online ad impressions on US supply-side platforms (SSPs). The data is broken out by type of auction: first-price auction, fair second-price auction and second-price auction with anomalies.

Note

Data was provided to eMarketer by Getintent.

Methodology

Data is from an April 2018 Getintent RTB auction study. Over 171 billion ad impressions on 39 US supply-side platforms (SSPs) were analyzed during a one-week period in December 2017 and March 2018. Getintent is an AI-powered programmatic platform.
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Chart Title

Digital Ad Impression Share Among US Supply-Side Platforms (SSPs), by Auction Type, Dec 2017 & March 2018 (% of total impressions analyzed by Getintent)

Publication Date

April 30, 2018

Sources