January 23, 2018

Expected Change in 2018 TV Ad Spending According to US Advertisers and Agency Decision-Makers, by Type (% of respondents)


US advertisers and decision-makers at agencies were asked how they expect their spend on TV ad spending to change in 2018. The chart shows whether these advertising professionals plan to increase, decrease or not change their ad spending across OTT, data-enabled TV, addressable TV and linear TV.