Important Digital Revenue Streams for 2018 According to News Publishers Worldwide (% of respondents)
Data from a 2018 survey found that news publishers are using multiple streams beyond advertising, with subscriptions among the most popular. Branded content, events, memberships, donations and micropayments were other tactics used to increase revenues.
Data is from the January 2018 Reuters Institute for the Study of Journalism at the University of Oxford report titled "Journalism, Media, Technology Trends and Predictions 2018." 194 news publishers worldwide were surveyed online during December 2017.