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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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November 1, 2017

Industries/Company Types that US Internet Users Trust, Sep 2017 (% of respondents)

Description

US Internet users were asked the top 5 industries/company types that they trust. This chart shows a breakdown of the % of respondents who chose each industry/company type, including banks, hospitals, healthcare, insurance, nonprofits, government, online retailers, airlines, media & entertainment.

Note

Respondents were asked, "Which of the following industries or company types are the most trustworthy?"

Methodology

Data is from the November 2017 PwC report titled "Consumer Intelligence Series: Protect.me." 2,000 US internet users ages 18+ were surveyed online during August-September 2017.