Industries/Company Types that US Internet Users Trust, Sep 2017 (% of respondents)
US Internet users were asked the top 5 industries/company types that they trust. This chart shows a breakdown of the % of respondents who chose each industry/company type, including banks, hospitals, healthcare, insurance, nonprofits, government, online retailers, airlines, media & entertainment.
Respondents were asked, "Which of the following industries or company types are the most trustworthy?"
Data is from the November 2017 PwC report titled "Consumer Intelligence Series: Protect.me." 2,000 US internet users ages 18+ were surveyed online during August-September 2017.