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October 9, 2024

LinkedIn Sees the Largest Growth as B2B Social Media Strategies Evolve (% of B2B marketers worldwide, by platform, Aug 2024)

Methodology

Data is from the October 2024 Content Marketing Institute (CMI) and MarketingProfs report titled "B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025." 980 B2B marketers worldwide were surveyed during June 25-August 16, 2024. The majority of respondents are located in North America.