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March 1, 2024
Video Ad Spending in Select Countries, 2024 (billions)
Note
EMARKETER benchmarks its Canada digital ad spending figures against data from IAB Canada, for which the last full year measured was 2021. Video ad spending in Canada includes outstream video from 2017 onward. US digital ad spending includes banner ads and other (static display ads such as Facebook's ... News Feed Ads and X's Promoted Posts), classified ads, email (embedded ads only), mobile messaging (SMS, MMS, and P2P messaging), rich media (including in-stream and outstream video ads), search ads (including contextual text links, paid inclusion, paid listings, and SEO), sponsorships, lead generation (referrals); rich media data for 2017-2022 includes in-stream and outstream video ads; data prior to 2017 includes only outstream video ads.Methodology
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders.Chart Title
Video Ad Spending in Select Countries, 2024 (billions)Publication Date
March 1, 2024