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September 15, 2023

Share of Time Spent With Connected TV (CTV) Among US Hispanic vs. Total Adults, by Age, Q1 2023 (% of total)

Share of Time Spent With Connected TV (CTV) Among US Hispanic vs. Total Adults, by Age, Q1 2023 (% of total)

Methodology

Data is from the September 2023 Nielsen report titled "Hispanic audiences in focus." TV data is from Nielsen's National TV Panel based on over 41,000 homes selected via area probability sampling. In addition, 2,500 US Hispanic adults were surveyed online in English and Spanish during April 19-May 12, 2023.
Share of Time Spent With Connected TV (CTV) Among US Hispanic vs. Total Adults, by Age, Q1 2023 (% of total) | EMARKETER