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May 31, 2023

Total Media Ad Spending Worldwide, by Media/Format, 2021-2025 (billions)

Methodology

Data is from the May 2023 Dentsu "Global Ad Spend Forecasts: May 2023." Forecasts are compiled using a bottom-up approach with data from Dentsu agencies until the second half of April 2023 and based on local market expertise in 58 local markets worldwide. Figures are calculated net of negotiated discounts and with agency commissions deducted in current prices and local currency. Worldwide and regional figures are converted into US dollars at the April 2023 average exchange rate.

Featured In

Bloomberg CPMs surged 20% after ditching third-party programmatic ads

Sources

Dentsu Aegis Network

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Chart Title

Total Media Ad Spending Worldwide, by Media/Format, 2021-2025 (billions)

Publication Date

May 31, 2023

Sources

Dentsu Aegis Network

Featured In

Bloomberg CPMs surged 20% after ditching third-party programmatic ads

Topics

Total Media Ad Spending Digital Ad Spending Out-of-Home Ad Spending Classified Ad Spending TV Ad Spending Radio Ad Spending Paid Search Newspaper Ad Spending Magazine Ad Spending Display Advertising

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