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October 20, 2022
US Media Ad Spending Growth, by Media, Q1 2021-Q3 2022 (% change)
Methodology
Data is from an October 2022 Standard Media Index (SMI) report titled "Core Release: September 2022." SMI Core data is based on the actual spending data from the SMI Pool partners of major holding companies and large independent agencies representing up to 95% of all US national brand ad spending.Featured In
The US ad market drops for the fifth month in a rowCNN and Gannett lay off hundreds in a digital publishing bloodbathHow OOH ad spend is evolving and how to respond in 5 chartsAs Dotdash Meredith and Vox both lay off 7% off their workforces, publishers face declining Q1 ad revenueCan Penske’s $100 million investment spare Vox from more layoffs?Uber’s next advertising venture is self-serve, out-of-home adsUK news orgs sue Google for over $4 billion in damagesSources
Chart Title
US Media Ad Spending Growth, by Media, Q1 2021-Q3 2022 (% change)Publication Date
October 20, 2022