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August 8, 2022
Types of Social Media Accounts That Adults Worldwide Follow and Buy From, by Generation, Q2 2022 (% of respondents in each group)
Methodology
Data is from an August 2022 Klarna report titled "Shopping Pulse" conducted by Nepa. During Q2 2022, 14,114 adults ages 18+ in 13 countries (Australia, Austria, Belgium, Denmark, Finland, France, Germany, Ireland, the Netherlands, Norway, Sweden, the UK, and the US) were surveyed by Nepa. The research is conducted quarterly and always includes a minimum of 1,000 respondents in each country. The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.Chart Title
Types of Social Media Accounts That Adults Worldwide Follow and Buy From, by Generation, Q2 2022 (% of respondents in each group)Publication Date
August 8, 2022