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May 6, 2021

UK Adults Whose Brand Loyalty Has Changed Since the Start of the Coronavirus Pandemic, by Generation, March 2021 (% of respondents in each group)

UK Adults Whose Brand Loyalty Has Changed Since the Start of the Coronavirus Pandemic, by Generation, March 2021 (% of respondents in each group)

Methodology

Data is from a May 2021 PFS report titled "Overcoming the Physical Disconnect" conducted by Arlington Research. 2,000 UK adults ages 18+ were surveyed during March 4-8, 2021. Data is nationally representative and weighted by age and gender.