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June 10, 2019

Are US Internet Users More Likely or Less Likely to Consider Purchasing a Product if the Advertisement Features a Same-Sex Couple? (% of respondents, by demographic, May 2019)

Description

This chart shows US internet users who would be more likely or less likely to purchase a product if they saw a same-sex couple featured in the ad. Data is broken out by gender, generation and sexual orientation.

Note

Data was provided to eMarketer by YouGov.

Methodology

Data is from the June 2019 YouGov survey titled "LGBTQ Pride." 3,721 US internet users ages 18+ were surveyed online during May 28-31, 2019.

Featured In

Best Practices for Inclusive Marketing LGBTQ+ Advertising Can Be Effective, but Customers Know When Brands Use Pride Month as Marketing Ploy

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Chart Title

Are US Internet Users More Likely or Less Likely to Consider Purchasing a Product if the Advertisement Features a Same-Sex Couple? (% of respondents, by demographic, May 2019)

Publication Date

June 10, 2019

Sources

Featured In

Best Practices for Inclusive Marketing LGBTQ+ Advertising Can Be Effective, but Customers Know When Brands Use Pride Month as Marketing Ploy

Topics

LGBT

Seniors Baby Boomers Adults Generation X Millennials Consumer Attitudes on Marketing United States

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