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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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February 5, 2018

US YouTube User Penetration, by Age, Jan 2018 (% of population in each group)

Description

According to January 2018 data, over 90% of US consumers ages 18-29 are YouTube users, the greatest age group that uses the video platform. Less than half of ages 65+ use YouTube. Over 70% of the total population uses YouTube.

"Behind the Numbers" Podcast