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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
January 11, 2018
Voice Assistant Functions Used by Voice Assistant Users in Western Europe* and the US, Nov 2017 (% of respondents)
Methodology
Data is from the January 2018 Capgemini report titled "Conversational Commerce: Why Consumers Are Embracing Voice Assistants in Their Lives." 5,041 internet users ages 18+ in France (n=1,007), Germany (n=1,010), the UK (n=1,003) and the US (2,021) were surveyed online during October-November 2017. Respondents were equally split among voice assistant users (n=2,558) and non-users (n=2,483). Respondents were female (52%) and male (48%). Respondents identified their ages as 18-21 (4%), 22-32 (18%), 33-45 (23%), 46-60 (29%) and 61+ (26%). Respondents identified their employment as full-time (41%), part-time (11%), self-employed, consultant or freelancer (6%), unemployed (14%), retired (25%) and full-time student (3%). Respondents identified their pre-tax annual household income as less than $20,000 (12%), $20,000-$59,999 (42%), $60,000-$99,999 (28%), $100,000-$139,999 (9%) and $140,000 or more (8%).Chart Title
Voice Assistant Functions Used by Voice Assistant Users in Western Europe* and the US, Nov 2017 (% of respondents)Publication Date
January 11, 2018
