Ethnicity & Race
The spending power of the Hispanic market doesn’t yet live up to the size of the Hispanic population. But with education and homeownership on the upswing—and entrepreneurship a continuing strength—this market is poised for greater growth.View this Report
Lee Van, chief strategy officer at Captura Group, talks about how marketers over generalize when targeting Hispanic consumers.
Chief Strategy Officer
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$1.5 Trillion Spending Power of US Hispanics Has a Caveat
Aug 21, 2019
In the latest edition of its annual report, the Selig Center for Economic Growth at the University of Georgia’s business school pegged total buying power of the US Hispanic population at $1.539 trillion in 2018. Having added more than $500 billion since 2010, the figure is expected to grow nearly $400 billion more by 2023.
WhatsApp Beats Out Instagram and Twitter Among US Hispanic Users
May 22, 2019
We estimate that more than half of the US Hispanic population will use messaging app WhatsApp at least monthly this year. The platform’s US Hispanic user base of 32 million is growing because of its data cost savings, messaging encryption capabilities and popularity in Latin American countries.