Black consumers are young, digitally engaged, and receptive to advertising. As streaming rises and social drives discovery, brands must balance connected TV (CTV) and creator-led media with strong in-store shopping habits to turn cultural relevance into measurable sales.​

This deck covers:​

• The demographic profile of Black consumers in the US​
• Their attitudes toward advertising​
• How Black consumers’ digital video consumption, social media usage, and shopping behavior compare with the overall population​