Though Big Data + Panel is still accredited, the MRC raised concerns about “unusual results.”

VideoAmp has extended its partnership with Warner Bros. Discovery in a multi-year deal aimed at advancing flexible ad measurement. WBD will leverage VideoAmp’s tools across digital, linear, and cross-platform campaigns during the 2025 upfronts, reinforcing its “measurement agnostic” stance. This comes as marketers prioritize attribution and precision, particularly in CTV environments. The deal reflects broader trends: 71% of global marketers view advanced measurement as a top opportunity, and currency innovation is becoming essential. With recent leadership changes and ongoing partnerships with major networks, VideoAmp is positioning itself as a key player in the evolving ad currency ecosystem.

The news: Comscore, iSpot, and VideoAmp passed the Joint Industry Committee’s (JIC) midterm audit to maintain certification for the 2025-2026 broadcast season. Our take: The JIC’s certification and sports-heavy audit process could help iSpot, Comscore, and VideoAmp gain ground on Nielsen.

Cannes Lions, an annual opportunity for advertisers to score accolades for their creativity, is refining its agenda to acknowledge how that work drives business.

Advertisers battle economic difficulties as they head into upfront negotiations.

VideoAmp focuses on outcomes as CTV spend thrives: An exclusive EMARKETER interview demonstrates how the measurement challenger is elevating big data.

Nielsen is sunsetting its legacy panel-only measurement this year. What do advertisers need to know as they prepare to transact on big data-based metrics at scale?

VideoAmp gains on Nielsen, partners with Televisa: The company’s Upfront event highlighted the major changes across the measurement landscape.

Netflix sells out WWE Raw sponsorships: Ad inventory is booked for months, proving brands see value in wrestling.

Nielsen and Paramount bury the hatchet: Measurement renewal deal offers a glimpse into the state of Nielsen competitors.

CMOs are mastering brand bravery to stand out in competitive markets. Through bold strategies, innovative campaigns, and authentic storytelling, they balance daring moves with trust and integrity. In this report, four leading CMOs share how they transform risks into impactful brand actions.

Why Nielsen’s first-party data approval matters: Its deal with Amazon could lead the streamer to dominate NFL advertising and rights in coming years.

Nielsen’s dominance begins to crack: A survey shows advertisers gaining confidence in the measurement firm’s biggest competitors.

Paramount ditches Nielsen, goes all-in on VideoAmp: The shakeup could help VideoAmp gain ground in Upfronts as it seeks a potential buyout.

VideoAmp could gain an edge in Paramount, Nielsen fallout: Though Nielsen has weathered tough Upfront seasons, its latest dispute could deal a major blow.

2025 Upfronts will see Nielsen and competitors square up: Nielsen is combining big data with panel measurement for all local currencies starting in January.

The Join Industry Committee’s big step forward: The certification of iSpot could accelerate adoption of non-Nielsen measurement currencies.

Total upfront ad spending will grow this year, even though upfront TV commitments will decline.

Catch up on the big events and trends shaping how advertisers measure linear and connected TV advertising.

As connected TV gradually eclipses linear, the measurement space continues to evolve. The market’s in for another year of transitioning from a single dominant currency to multiple currencies.