The news: In an exclusive conversation with EMARKETER, VideoAmp’s executive chairman Peter Liguori and chief product officer Josh Hudgins talked about the evolving TV measurement landscape, measurable business outcomes, and the future of measurement in an increasingly fragmented media landscape.

• The company’s cross-platform planning tool drove an additional 24% household reach against adults ages 18-24 that were not exposed to linear TV ads during one client’s campaign timeframe. Companies like Pepsi are also seeing notable campaign success with VideoAmp, increasing reach by 20%, decreasing CPMs by 10%, and increasing sales rates by double digits.
• In a wildly fragmented environment, VideoAmp highlighted its ability to be hyper-specific, separating itself from competitors like Nielsen for its “ability to read smaller, more niche audiences” with actionable measurement insights, per Liguori.