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FAQ on the TV and CTV Currency Landscape
The Lowdown on the Measurement Mess
In September 2021, the Media Rating Council (MRC) suspended its accreditation of Nielsen’s national and local TV measurement products, suddenly upending the status quo. At that point, industry dissatisfaction with Nielsen had been simmering for years. Although Nielsen’s accreditation has since been partially restored, lingering issues around the measurement of linear and connected TV (CTV) ads have yet to be resolved. Here are answers to some of the most common questions about the evolving TV currency landscape.
authors
Evelyn Mitchell-Wolf
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- Ross Benes
- Senior Analyst
- Paul Verna
- Principal Analyst
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