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Verizon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Verizon

Verizon rolls out pay-by-bank for in-store purchases

Article
Jul 01, 2025

The news: Verizon customers can now pay-by-bank through Trustly in Verizon’s brick-and-mortar stores. Our take: As long as the cost of accepting credit cards remains sizable, merchants who have the means to dodge fees will find ways to make pay-by-bank accessible.

Android ads from major brands appeared near offensive content on a popular app

Android ads from major brands appeared near offensive content on a popular app

Article
Jun 06, 2025

The news: Quality control is a growing fear for advertisers as an Adweek investigation found ads from major brands appeared near offensive and inappropriate content. Ads from brands like Amazon and Verizon were found near sexual or racially offensive content on the Android short-form video app XShorts. Our take: Advertisers are increasingly faced with a digital landscape where programmatic ad buying lacks the quality control required to keep up with rapid innovation and demand for ad space—prompting renewed calls for transparency, verification, and human oversight in automated systems.

Telecoms will shift tariff burden as consumers brace for hikes

Telecoms will shift tariff burden as consumers brace for hikes

Article
Apr 24, 2025

With device price hikes looming, carriers are betting on their service-first models but may need to fight harder to retain cost-conscious customers.

The New York Times sues Madwell for unpaid advertising services

Article
Apr 24, 2025

Madwell sued by NYT for thousands in unpaid debts: The lawsuit serves as a warning and highlights the need for brands to vet the agencies they work with.

FCC warns companies to end DEI policies or risk blocked mergers

FCC warns companies to end DEI policies or risk blocked mergers

Article
Mar 24, 2025

FCC targets DEI in mergers: New Chairman Brendan Carr warns companies to scale back DEI policies or face blocked acquisitions.

Minimal Phone wants to simplify tech for hesitant consumers

Article
Feb 07, 2025

The Blackberry-esque device offers an e-ink display and physical keyboard but faces delays and a lack of FCC approval.

Net neutrality’s end brings new challenges for SEO, web access, and search rankings

Article
Jan 03, 2025

The net neutrality reversal makes deep pockets more important than relevance, threatening SMBs and reshaping the battle for online visibility.

T-Mobile, SpaceX team up for satellite texting service

Article
Dec 17, 2024

In partnership with Starlink, T-Mobile launches a beta for text messaging, bridging coverage gaps and setting the stage for future mobile connectivity.

T-Mobile, SpaceX get FCC approval to expand coverage to dead zones

Article
Dec 02, 2024

SpaceX and T-Mobile’s direct-to-cell service promises to eliminate vast dead zones, but the cost to consumers could hinder widespread adoption.

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3 data-backed ways to leverage female-led trends in 2025

Article
Oct 17, 2024

Here are three data-backed ways to authentically engage with female-led trends and which brands are doing it right.

Chinese hackers breach major US ISPs, escalating national security concerns

Chinese hackers breach major US ISPs, escalating national security concerns

Article
Oct 08, 2024

Amid restructuring efforts in 2024, US ISPs might have deprioritized security, potentially leading to heightened scrutiny and financial penalties if security failures are uncovered in wake of recent hacks

Verizon’s network outage after Hurricane Helene highlights carrier vulnerabilities

Verizon’s network outage after Hurricane Helene highlights carrier vulnerabilities

Article
Oct 01, 2024

The breakdown after Hurricane Helene raises concerns about carriers’ emergency preparedness as their investment cuts and layoffs hinder crisis response.

Digital Video Forecast and Trends Q3 2024

Digital Video Forecast and Trends Q3 2024

Report
Sep 30, 2024

Streaming services are offering a multitude of bundles as they try to expand their ad-supported audiences.

The State of Payment Transaction Types

The State of Payment Transaction Types

Report
Apr 26, 2024

In the fourth of five reports in our “Payments Ecosystem” collection, we look at what’s influencing growth across P2P, remittance, bill pay, payroll, and B2B transactions—and what it means for payment providers.

As consumers look to consolidate their streaming subscriptions, streamers look to diversify revenues

As consumers look to consolidate their streaming subscriptions, streamers look to diversify revenues

Article
Jan 04, 2024

Streaming cancellations rise as costs climb: Major platforms like Netflix and Disney+ are adapting with new strategies.

Walmart+ will surpass 29 million members this year

Article
Jul 24, 2023

Walmart is reaping the benefits of Walmart+: And it has clear opportunities to unlock even greater growth.

Cleveland Clinic deploys 5G in its newest hospital

Cleveland Clinic deploys 5G in its newest hospital

Article
Apr 21, 2023

Smart hospitals go beyond digital: Cleveland Clinic will deploy Verizon’s private 5G network at its new Mentor, Ohio hospital. Here’s why it’s a model for the hospital of the future.

The State of 5G

The State of 5G

Report
Mar 06, 2023

Now that 5G has gone through growing pains, it’s finding its groove in implementation and adoption. As telecoms compete for users, retailers and marketers can take advantage of short-term opportunities.

Starlink’s and Comcast’s questionable coverage maps cause conflict

Article
Feb 16, 2023

Inaccurate coverage maps could delay broadband initiatives: SpaceX’s Starlink and Comcast have provided inaccurate coverage data, and now customers are challenging their claims.

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