OOH revenues hit $9.5 billion in 2025, representing 19 quarters of growth as DOOH fuels scale and measurable impact beyond screens.

Following Klarna and OnePay, the small BNPL provider looks to mobile phone plans to power its super app play.

The news: Verizon customers can now pay-by-bank through Trustly in Verizon’s brick-and-mortar stores. Our take: As long as the cost of accepting credit cards remains sizable, merchants who have the means to dodge fees will find ways to make pay-by-bank accessible.

The news: Quality control is a growing fear for advertisers as an Adweek investigation found ads from major brands appeared near offensive and inappropriate content. Ads from brands like Amazon and Verizon were found near sexual or racially offensive content on the Android short-form video app XShorts. Our take: Advertisers are increasingly faced with a digital landscape where programmatic ad buying lacks the quality control required to keep up with rapid innovation and demand for ad space—prompting renewed calls for transparency, verification, and human oversight in automated systems.

With device price hikes looming, carriers are betting on their service-first models but may need to fight harder to retain cost-conscious customers.

Madwell sued by NYT for thousands in unpaid debts: The lawsuit serves as a warning and highlights the need for brands to vet the agencies they work with.

FCC targets DEI in mergers: New Chairman Brendan Carr warns companies to scale back DEI policies or face blocked acquisitions.

The Blackberry-esque device offers an e-ink display and physical keyboard but faces delays and a lack of FCC approval.

The net neutrality reversal makes deep pockets more important than relevance, threatening SMBs and reshaping the battle for online visibility.

In partnership with Starlink, T-Mobile launches a beta for text messaging, bridging coverage gaps and setting the stage for future mobile connectivity.

SpaceX and T-Mobile’s direct-to-cell service promises to eliminate vast dead zones, but the cost to consumers could hinder widespread adoption.

Here are three data-backed ways to authentically engage with female-led trends and which brands are doing it right.

Amid restructuring efforts in 2024, US ISPs might have deprioritized security, potentially leading to heightened scrutiny and financial penalties if security failures are uncovered in wake of recent hacks

The breakdown after Hurricane Helene raises concerns about carriers’ emergency preparedness as their investment cuts and layoffs hinder crisis response.

Streaming services are offering a multitude of bundles as they try to expand their ad-supported audiences.

In the fourth of five reports in our “Payments Ecosystem” collection, we look at what’s influencing growth across P2P, remittance, bill pay, payroll, and B2B transactions—and what it means for payment providers.

Streaming cancellations rise as costs climb: Major platforms like Netflix and Disney+ are adapting with new strategies.

Walmart is reaping the benefits of Walmart+: And it has clear opportunities to unlock even greater growth.

Smart hospitals go beyond digital: Cleveland Clinic will deploy Verizon’s private 5G network at its new Mentor, Ohio hospital. Here’s why it’s a model for the hospital of the future.