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Verizon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Verizon
Q1 2021 Digital Video Trends

Q1 2021 Digital Video Trends

Report
Mar 29, 2021

Digital video subscription fees are rising amid a cord-cutting surge, and Netflix, Disney, and YouTube are chief among those reaping the benefits.

An Overview of 5G Technology Worldwide 2021

An Overview of 5G Technology Worldwide 2021

Report
Mar 18, 2021

5G networks are operating in over 60 countries as of early 2021. This report reviews what the arrival of 5G means and focuses on some of the critical applications that will make it revolutionary.

The 5G Innovation Ecosystem

The 5G Innovation Ecosystem

Report
Mar 18, 2021

In addition to building next-generation smart network infrastructure, 5G startups are piloting use cases across industries that take advantage of the performance advancements of 5G connections.

Pandemic? Recession? Telecoms Keep on Advertising

Article
Sep 17, 2020

The US telecom industry has long been an advertising behemoth. While the telecom space has fewer companies than any of the other industries we track, these players are almost all huge spenders.

US Disney+ Viewers on Track to Surpass Hulu by 2024

US Disney+ Viewers on Track to Surpass Hulu by 2024

Article
Sep 14, 2020

According to our latest estimates for over-the-top (OTT) video services in the US, Disney+ will have 72.4 million users this year, representing 32.1% of OTT viewers.

US Esports 2020

US Esports 2020

Report
Jul 27, 2020

Esports received heightened media attention during the onset of the coronavirus pandemic. While the publicity helped bring awareness to the growing industry, the pandemic will not have a significant impact on annual esports viewership or advertising revenues in the US.

Q1 2020 Digital Video Trends

Q1 2020 Digital Video Trends

Report
Mar 30, 2020

As more people cut the cord, viewers are increasingly tuning in to live digital video services.

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Q4 2019 Digital Video Trends

Q4 2019 Digital Video Trends

Report
Dec 05, 2019

Advertisers are making significant investments in connected TV as the TV landscape becomes more fragmented.

US Digital Video 2019

US Digital Video 2019

Report
Sep 19, 2019

Ad dollars and viewers are pouring into digital video platforms as the TV industry continues to lose subscribers.

The Weekly Listen: Verizon Sells Tumblr, Facebook Movie Ads, and Snapchat’s Newest Spectacles

The Weekly Listen: Verizon Sells Tumblr, Facebook Movie Ads, and Snapchat’s Newest Spectacles

Audio
Aug 16, 2019

eMarketer principal analysts Nicole Perrin and Mark Dolliver join vice president of content studio Paul Verna to discuss Verizon’s sale of Tumblr to Automattic, the acceleration of cord-cutting, Facebook’s new movie ads, Snapchat’s third pair of sunglasses and more.

US Telecom, Computing Products and Consumer Electronics Digital Ad Spending 2019

US Telecom, Computing Products and Consumer Electronics Digital Ad Spending 2019

Report
Jul 25, 2019

Telecom and consumer electronics companies are increasing their digital ad spend as they adjust to rapidly changing technology developments.

Verizon, Chobani and Trunk Club Execs on the Challenges and Successes of Operating In-House Agencies

Article
Jun 18, 2019

The term “in-house agency” can mean many different things. It could mean a brand is expanding its internal operations to include in-house creative and media teams. Or it could involve a company that is expanding its partnerships to include consultancies and tech vendors that help set up and staff those in-house agencies. There is no one-size-fits-all approach to how the modern advertising ecosystem operates.

What a Difference an 'E' Makes

What a Difference an 'E' Makes

Article
Mar 04, 2019

What happens when you add the letter 'E' to 5G, as AT&T is planning to do by changing the LTE symbol to 5GE?

Getting Ready for 5G

Getting Ready for 5G

Report
Feb 26, 2019

5G is coming amidst a wave of hype. How much of the hype is warranted? This report takes a look at the reality of 5G and what it will mean for marketers, developers and media companies.

Top 10 Tech Trends from CES 2019

Top 10 Tech Trends from CES 2019

Report
Feb 20, 2019

This report provides an overview of the most important technology at CES 2019 and what it means for marketers, now and in the future.

TV and Digital Video: Dollars and Cents

Audio
Nov 07, 2018

In the first of a three-part series on digital video and TV, analyst Paul Verna breaks down the data on ad spending and subscription fees. When will digital video ad spend catch up with TV ad spend? How much subscription income is flowing into services like Netflix and Hulu?

US Digital Video and TV StatPack 2018

US Digital Video and TV StatPack 2018

Report
Nov 06, 2018

This third annual StatPack compiles key metrics around digital video, television and the relationship between them.

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