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Digital Video Forecast and Trends Q3 2024

How Bundling Is Reshaping Streaming

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About This Report
Streaming services are offering a multitude of bundles as they try to expand their ad-supported audiences.
Table of Contents

The rise of streaming services devastated the traditional TV bundle of cable and satellite. But as streaming services struggle to obtain profits and face pressure to grow their audiences, they’re testing out their own array of bundles.

Key Question: Which streaming services have the most to gain from bundling?

Key Stat: Among the top US streaming services, Netflix is the only one with more committed customers (58%) than curious customers (42%), which makes it less prone to bundling, according to Antenna.

authors

Ross Benes

Contributors

Oscar Bruce Jr.
Senior Forecasting Analyst
Rahul Chadha
Vladimir de Leon
Chart Editor
Nikolai Dineros
Chris Keating
Director, Research
Emman Velasco
Chart Editor
Max Willens
Yoram Wurmser
Principal Analyst
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