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Tinuiti Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Tinuiti

The Weekly Listen: ChatGPT's impact, what we want from streaming TV, and how brands celebrate the holidays

Audio
Dec 15, 2022

On today's episode, we discuss the impact of OpenAI's ChatGPT, how brands are celebrating the holidays, what users actually want from streaming TV, disability representation in ads, Major League Soccer sponsorships, some facts about money, and more. Tune in to the discussion with our analyst Ross Benes, director of reports editing Rahul Chadha, and director of forecasting Oscar Orozco.

The Daily: Brand new forecasts—Video platform ad dollars, card network payments, and shopping returns

Audio
Dec 14, 2022

On today's episode, we discuss which video streaming platforms marketers will spend most of their ad dollars on, how the different card network players stack up against each other, and where most folks prefer to return items. "In Other News," we talk about our expectations for out-of-home and programmatic advertising in 2023. Tune in to the discussion with our directors of forecasting Peter Newman and Oscar Orozco.

The Daily: The most interesting (and mystifying) health data of 2022, medical messages, and food as medicine

Audio
Dec 12, 2022

On today's episode, we discuss why visits to the doctor don't feel more digital, the significance of seeking medical advice from social media, and whether price transparency in the US healthcare system could change sometime soon. "In Other News," we talk about paying for certain messages between patients and providers and whether the "food as medicine" trend will catch on. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.

The Daily: Could Twitter collapse, will it pivot away from advertising, and are there any alternatives?

Audio
Dec 09, 2022

On today's episode, we discuss whether this could really be the beginning of the end for Twitter, how consumers currently feel about the company, how much it might pivot away from advertising, and if there are actually any realistic alternatives. Tune in to the discussion with our analyst Jasmine Enberg.

The Weekly Listen: The future of Meta, what better returns look like, and a US ad recession?

Audio
Dec 08, 2022

On today's episode, we discuss Meta's two-year outlook, whether the US is experiencing an ad recession, how folks want to return items, LinkedIn's new ad products, why a famous landmark is constantly called the wrong thing, and more. Tune in to the discussion with our analysts Evelyn Mitchell and Max Willens and vice president of Briefings Stephanie Taglianetti.

The Daily: A look inside the smart home, the devices of the future, and can Matter connect it all?

Audio
Dec 07, 2022

On today's episode, we discuss what the current smart home looks like, the most popular categories of smart home devices, and whether Matter's technology can bring the dream of a connected smart home to fruition. Tune in to the discussion with our analysts Jessica Lis and Gadjo Sevilla.

The Daily: Our relationship with social media, a 2023 trend, and people's views of Twitter advertisers

Audio
Dec 05, 2022

On today's episode, we discuss the various chapters of social media, teens' relationship with the medium, and what this tells us about its future. "In Other News," we talk about how people view companies that advertise on the current version of Twitter and sneak a peek at one of our 2023 social media trends. Tune in to the discussion with our analysts Debra Aho Williamson and Jasmine Enberg.

The Daily: The audio advertising battle, sports betting's albatross, and Airbnb's search-averse marketing

Audio
Dec 05, 2022

On today's episode, we discuss Spotify's impressive Q3, podcast listenership in the US, and how traditional radio is able to be so resilient. "In Other News," we talk about why sports betting will never be free of controversy and why Airbnb says its search-averse marketing strategy is working. Tune in to the discussion with our analyst Daniel Konstantinovic.

The Weekly Listen: A mixture of new store formats, guaranteed delivery, and are there too many ads on Amazon?

Audio
Dec 02, 2022

On today's episode, we discuss a mixture of new store formats, whether there are too many ads on Amazon, how consumers keep spending in the face of inflation, the battle for the TV ratings crown, whether you can guarantee delivery, the number of books that have ever been published, and more. Tune in to the discussion with our analysts Suzy Davidkhanian, Blake Droesch, and Paul Verna.

The Daily: Conversing with your connected car, driverless ride-sharing, and gas stations 2.0

Audio
Nov 30, 2022

On today's episode, we discuss the most exciting connected car services that are just around the corner, how gas and charging stations might evolve as people spend more time at them, and where autonomous ride-sharing is already a reality. Tune in to the discussion with our analyst Jessica Lis.

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US Search Ad Spending 2022

US Search Ad Spending 2022

Report
Sep 12, 2022

It’s not the fastest-growing channel, but paid search is still a vital component of the digital advertising ecosystem, especially as privacy changes and a potential recession put ad budgets in jeopardy.

Spotlight: Amazon Prime Day 2022

Spotlight: Amazon Prime Day 2022

Report
Jun 08, 2022

Amazon Prime Day 2022 comes as ecommerce is buffeted by rising ad and supply chain costs and softening growth. This report provides a Prime Day sales forecast for the US, and a breakdown of strategies brands should use during the midsummer event.

US Programmatic Digital Display Ad Spending 2022

US Programmatic Digital Display Ad Spending 2022

Report
Feb 15, 2022

Despite uncertainty stemming from ongoing challenges in identity resolution, programmatic display ad spending is steadily taking on an ever-greater share of total US digital display ad spending.

Tactical Tips for Amazon’s Retail Media Operations | Sponsored Content | Tech-Talk Webinar | On-Demand

Video
Jan 05, 2022

Gain a better understanding of the operational and brand-building tactics commonly deployed on Amazon

How bad is Facebook's young people problem, Jack Dorsey steps down, and teens on social media

How bad is Facebook's young people problem, Jack Dorsey steps down, and teens on social media

Audio
Dec 02, 2021

On today's episode, we discuss the severity of Facebook's young people problem, if we're looking at this issue the wrong way, and whether Instagram can continue to pick up the slack. We then talk about what to make of Twitter's CEO and co-founder Jack Dorsey stepping aside and a reordering of teens' favorite social media platforms. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.

Brand Anatomy: How Reddit is growing its brand through international expansion

Brand Anatomy: How Reddit is growing its brand through international expansion

Audio
Dec 01, 2021

On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Harold Klaje, executive vice president and president of global advertising at Reddit, to discuss which markets are the platform’s top priority, how Reddit caters to users and advertisers abroad, and how brands are building their own presences on the site.

Around the World with … Holiday shopping in 2021

Around the World with … Holiday shopping in 2021

Audio
Nov 30, 2021

On today’s one-year anniversary episode of the Around the World show, we look at how holiday shopping this year will be—and won't be—different from last year. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior researcher Man-Chung Cheung and principal analyst at Insider Intelligence Karin von Abrams.

How insurance is changing, paying when you drive, and insurance as you buy

How insurance is changing, paying when you drive, and insurance as you buy

Audio
Nov 29, 2021

On today's episode, we discuss how the world of insurance is changing, how claims can be settled in seconds, and how smart sensors can make sure you only pay when you actually drive. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Eleni Digalaki.

Brand Anatomy: How Mack Weldon went from D2C to omnichannel

Brand Anatomy: How Mack Weldon went from D2C to omnichannel

Audio
Nov 24, 2021

In this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Brian Berger, founder and CEO of Mack Weldon, to discuss how his brand embraced an omnichannel strategy to improve the customer experience—and do better in the process. We also cover how Mack Weldon has tackled the supply chain issues currently facing many brands.

The Weekly Listen: Can ride-sharing survive, living with less, and a Thanksgiving quiz

The Weekly Listen: Can ride-sharing survive, living with less, and a Thanksgiving quiz

Audio
Nov 23, 2021

On today's episode, we discuss whether ride-sharing and delivery services can survive, the "choosing to live with less" movement, buying with purpose, whether Disney+ subscribers will overtake Netflix, Facebook's (Meta's) new glove, the "great big Thanksgiving quiz," what doesn't exist in California, and more. Tune in to the discussion with eMarketer senior forecasting analyst Peter Vahle, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.

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