Attributing revenues to marketing touchpoints is one of marketers’ most challenging yet vital tasks. Read on to learn how marketers are approaching the journey to holistic attribution.

Social network ad spending has substantially rebounded since the early days of the pandemic. In 2021, the biggest issues social media marketers will face are in the areas of brand safety, ethics, and privacy.

Amazon’s net US digital ad revenues will rise by 41.0% this year as consumers shift dramatically to more ecommerce shopping and advertisers pay to get in front of shoppers at their leading destination.

During a year where investments in most advertising channels shrunk or stalled, connected TV ad spending is poised to keep growing.

Search ad spending in the US will rise by 5.9% this year, significantly below trend, in the face of the massive disruption to consumer lifestyles. But the pandemic is setting search up for a bigger future.

With more viewers leaving traditional TV for digital streaming options, marketers are figuring out how to comprehensively measure their video audiences.

Advertising on Amazon has been volatile for the past few months as consumers caught on to the approaching coronavirus crisis and began stocking up on supplies. Shopping surged, driving many products out of stock. That in turn dried up advertising competition in certain categories—and Amazon’s de-prioritization of nonnecessities had the same effect on other categories.

Instagram has been working on several initiatives to enable commerce directly within the app. Last year, it made big moves that bring creators closer to that process.

The video streaming industry has become more competitive than ever, and marketers are figuring out how to build media plans around the fragmented market.

Amazon’s ad business is booming, and more advertisers are spending—and spending more—on the platform. That means both prices and competition for ad slots are high.