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Tinuiti Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Tinuiti

Around the World: 2023 global trends—Retail media isn't for everyone, will TikTok run out of steam, and more

Audio
Jan 27, 2023

On today’s episode, host Bill Fisher is joined by our analysts Paul Briggs, Carina Perkins, and Man-Chung Cheung to talk about the biggest retail, advertising, and social media trends they expect to see in their regions in 2023.

The Weekly Listen: The Microsoft-OpenAI deal, Apple Maps vs. Google Maps, and is streaming turning into TV?

Audio
Jan 26, 2023

On today's episode, we discuss the significance of the recent deal between Microsoft and OpenAI, whether TV is changing streaming back into TV, if the esports bubble has officially burst, whether Apple Maps' upgrades can start chipping away at Google's search dominance, some interesting facts about monarchies around the world, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.

The Daily: Privacy and first-party data, Meta's GDPR fine, and Twitter loses more top advertisers

Audio
Jan 25, 2023

On today's episode, we discuss the prevalence of folks using first-party data in clean rooms, Amazon Marketing Cloud, and privacy. "In Other News," we talk about how Meta’s recent General Data Protection Regulation (GDPR) violation could threaten its ad duopoly status and the impact of Twitter losing more than 500 of its top advertisers. Tune in to the discussion with our analyst Max Willens and Tinuiti's Nirish Parsad, practice lead in emerging technology, and Aly Fields, associate director of commerce.

Social Video Ad Spending Forecast 2023

Social Video Ad Spending Forecast 2023

Report
Jan 24, 2023

Facing signal loss and challenging macroeconomic conditions, advertisers are pumping the brakes on social network ad spending. But social video is shining through the gloom.

The Daily: 2023 B2B marketing trends—Influencer marketing in business, buyers reject traditional B2B, and more

Audio
Jan 23, 2023

On today's episode, we discuss how customer programs are moving into the spotlight, why buyers are rejecting traditional B2B experiences, how influencer marketing will find its way into the business world, and more. Tune in to the discussion with our analyst Kelsey Voss.

The Daily: 2023 tech trends—How generative AI will change creative, Web3 offers benefits for loyalty, and more

Audio
Jan 20, 2023

On today's episode, we discuss how generative AI will transform how content and creative teams function across industries, the relationship between Web3 and loyalty, brands focusing on games as a training ground for the metaverse, and more. Tune in to the discussion with our analysts Jessica Lis and Yory Wurmser.

The Weekly Listen: Reading the economic tea leaves, a verdict on virtual events, and did Twitter's ad sales just tank?

Audio
Jan 19, 2023

On today's episode, we discuss what to make of the economy's mixed signals, how young people's time spent using social media is changing, the verdict on virtual events' place in our lives, what streaming TV price hikes really mean, how much of a hit Twitter has taken to its bottom line in recent months, a few fascinating recent breakthroughs in science, and more. Tune in to the discussion with our analysts Suzy Davidkhanian, Blake Droesch, and Paul Verna.

The Daily: 2023 forecast trends—A grocery click-and-collect bright spot, a dip in online shopping, and more

Audio
Jan 18, 2023

On today's episode, we discuss a part of digital ad spending that will overperform this year, why some countries will see a dip in online shopping, what will happen to time spent on social platforms, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, analyst Zach Goldner, and director of forecasting Oscar Orozco.

The Daily: 2023 health trends—Healthcare is coming home, will Amazon actually buy a hospital system, and more

Audio
Jan 13, 2023

On today's episode, we discuss why—and how—healthcare is coming home, the possibility of Big Tech companies buying hospital systems and offering health insurance, and more. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.

The Weekly Listen: Has travel finally recovered, supporting LGBT+ causes, and is streaming the future of sports?

Audio
Jan 12, 2023

On today's episode, we discuss whether we're finally back to pre-pandemic travel levels, the most interesting parts of the 2023 Consumer Electronics Show, how best to support LGBT+ causes, if the future of sports is actually streaming, what to make of new state-level data privacy rules, what the best universities in the US are, and more. Tune in to the discussion with our analyst Blake Droesch, director of forecasting Oscar Orozco, and vice president of Briefings Stephanie Taglianetti.

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The Daily: 2023 video trends—Video vs. TV ad spend, streaming services become cost-conscious, and more

Audio
Jan 11, 2023

On today’s episode, we discuss the relationship between video versus TV ad spend and time spent, what streaming services becoming more cost-conscious means for the space, what we can expect video measurement to look like this year, and more. Tune in to the discussion with our analyst Paul Verna.

The Daily: 2023 social trends—What will social video look like this year, influencer marketing’s impact on quality advertising, and more

Audio
Jan 09, 2023

On today’s episode, we discuss what a looming Netflix and TikTok rivalry might look like, the potential consequences of monetizing influencer marketing on the social landscape, how the rise of retail media will affect social platforms, and more. Tune in to the discussion with our analysts Jasmine Enberg and Debra Aho Williamson.

The Daily: 2023 mobile trends—Mobile AR gets anchored, the smartphone smart home controller, and more

Audio
Jan 06, 2023

On today's episode, we discuss why anchoring augmented reality (AR) experiences to exact locations matters, how the smartphone will transform the smart home, why Apple will revise its app commission policies, and more. Tune in to the discussion with our analysts Jessica Lis and Yory Wurmser.

The Weekly Listen: The most significant 2023 trends, interacting with Gen Alpha, and the meta-commercial

Audio
Jan 05, 2023

On today's episode, we discuss the most significant trends to watch in 2023, TV advertising beginning its walk into the sunset, what to know when interacting with Gen Alpha, what would happen if we gave technology a face, the concept of the meta-commercial, where New Year's resolutions come from, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Suzy Davidkhanian and Max Willens.

The Daily: 2023 digital trends—Downgrading digital ad spend, Big Tech solves content moderation, and more

Audio
Jan 04, 2023

On today's episode, we discuss the most important digital trends we're watching in 2023: why we downgraded our digital ad spending numbers (and by how much), why Big Tech will actually solve the content moderation problem, a retail media joint venture to rival Amazon, and more. Tune in to the discussion with our analyst Evelyn Mitchell.

The Daily: 2023 trends—The next tier of digital ads, Gen Z evolves social media, and rethinking customer loyalty

Audio
Jan 02, 2023

On today's episode, we discuss the most important trends we're watching in 2023: what's upending the duopoly's dominance, Gen Z putting its stamp on the next phase of social media, what to make of consumers’ time and attention declining, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and director of Briefings Jeremy Goldman.

The Weekly Listen: Is streaming's golden age fading, TikTok-like shopping on Amazon, and the do-everything app

Audio
Dec 22, 2022

On today's episode, we discuss whether streaming's golden age is suddenly waning, the race to build a do-everything app, Amazon's new TikTok-like shopping feature, how Disney+ is doing, Walmart's drone deliveries, the numbers that best sum up this year, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, vice president of Briefings Stephanie Taglianetti, and analyst Paul Verna.

The Daily: Brand success in the current climate, Netflix With Ads' progress, and the rise of 'skyvertising'

Audio
Dec 21, 2022

On today's episode, we discuss how brands are reacting to the overall macro-environment and what they are doing to be successful, how you should think about video and audio as another acquisition channel, the importance of incrementality measurement, what the move to ad-supported streaming means for both publishers and advertisers, and more. "In Other News," we talk about how Netflix With Ads is doing after its first month and whether advertising in the sky will become a thing. Tune in to the discussion with our director of briefings Jeremy Goldman and Stefanos Metaxas, chief strategy officer of Bliss Point Media (now part of Tinuiti).

The Daily: Very specific 2023 predictions—Amazon redefines ads, BeReal's revenue model, and TV measurement

Audio
Dec 19, 2022

On today's episode, we discuss some predictions for 2023 that are too specific to be 100% certain but could still come true, including: what will happen with TV ad measurement's single currency, how BeReal will make money, how Amazon will redefine advertising, what a Walmart+ and Paramount+ tie-up would look like, and more. Tune in to the discussion with our analysts Debra Aho Williamson, Andrew Lipsman, and Paul Verna.

Around the World: The international forecasts of past (2022), present (now), and future (2023)

Audio
Dec 16, 2022

On today’s episode, our analyst Bill Fisher asks forecasting writer Ethan Cramer-Flood and analysts Oscar Bruce Jr. and Zach Goldner about the most interesting Insider Intelligence international forecasts of the past year, as well as what we can expect for 2023.

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