On today’s episode, host Bill Fisher is joined by our analysts Paul Briggs, Carina Perkins, and Man-Chung Cheung to talk about the biggest retail, advertising, and social media trends they expect to see in their regions in 2023.
On today's episode, we discuss the significance of the recent deal between Microsoft and OpenAI, whether TV is changing streaming back into TV, if the esports bubble has officially burst, whether Apple Maps' upgrades can start chipping away at Google's search dominance, some interesting facts about monarchies around the world, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.
On today's episode, we discuss the prevalence of folks using first-party data in clean rooms, Amazon Marketing Cloud, and privacy. "In Other News," we talk about how Meta’s recent General Data Protection Regulation (GDPR) violation could threaten its ad duopoly status and the impact of Twitter losing more than 500 of its top advertisers. Tune in to the discussion with our analyst Max Willens and Tinuiti's Nirish Parsad, practice lead in emerging technology, and Aly Fields, associate director of commerce.
Facing signal loss and challenging macroeconomic conditions, advertisers are pumping the brakes on social network ad spending. But social video is shining through the gloom.
On today's episode, we discuss how customer programs are moving into the spotlight, why buyers are rejecting traditional B2B experiences, how influencer marketing will find its way into the business world, and more. Tune in to the discussion with our analyst Kelsey Voss.
On today's episode, we discuss how generative AI will transform how content and creative teams function across industries, the relationship between Web3 and loyalty, brands focusing on games as a training ground for the metaverse, and more. Tune in to the discussion with our analysts Jessica Lis and Yory Wurmser.
On today's episode, we discuss what to make of the economy's mixed signals, how young people's time spent using social media is changing, the verdict on virtual events' place in our lives, what streaming TV price hikes really mean, how much of a hit Twitter has taken to its bottom line in recent months, a few fascinating recent breakthroughs in science, and more. Tune in to the discussion with our analysts Suzy Davidkhanian, Blake Droesch, and Paul Verna.
On today's episode, we discuss a part of digital ad spending that will overperform this year, why some countries will see a dip in online shopping, what will happen to time spent on social platforms, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, analyst Zach Goldner, and director of forecasting Oscar Orozco.
On today's episode, we discuss why—and how—healthcare is coming home, the possibility of Big Tech companies buying hospital systems and offering health insurance, and more. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.
On today's episode, we discuss whether we're finally back to pre-pandemic travel levels, the most interesting parts of the 2023 Consumer Electronics Show, how best to support LGBT+ causes, if the future of sports is actually streaming, what to make of new state-level data privacy rules, what the best universities in the US are, and more. Tune in to the discussion with our analyst Blake Droesch, director of forecasting Oscar Orozco, and vice president of Briefings Stephanie Taglianetti.
On today’s episode, we discuss the relationship between video versus TV ad spend and time spent, what streaming services becoming more cost-conscious means for the space, what we can expect video measurement to look like this year, and more. Tune in to the discussion with our analyst Paul Verna.
On today’s episode, we discuss what a looming Netflix and TikTok rivalry might look like, the potential consequences of monetizing influencer marketing on the social landscape, how the rise of retail media will affect social platforms, and more. Tune in to the discussion with our analysts Jasmine Enberg and Debra Aho Williamson.
On today's episode, we discuss why anchoring augmented reality (AR) experiences to exact locations matters, how the smartphone will transform the smart home, why Apple will revise its app commission policies, and more. Tune in to the discussion with our analysts Jessica Lis and Yory Wurmser.
On today's episode, we discuss the most significant trends to watch in 2023, TV advertising beginning its walk into the sunset, what to know when interacting with Gen Alpha, what would happen if we gave technology a face, the concept of the meta-commercial, where New Year's resolutions come from, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Suzy Davidkhanian and Max Willens.
On today's episode, we discuss the most important digital trends we're watching in 2023: why we downgraded our digital ad spending numbers (and by how much), why Big Tech will actually solve the content moderation problem, a retail media joint venture to rival Amazon, and more. Tune in to the discussion with our analyst Evelyn Mitchell.
On today's episode, we discuss the most important trends we're watching in 2023: what's upending the duopoly's dominance, Gen Z putting its stamp on the next phase of social media, what to make of consumers’ time and attention declining, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and director of Briefings Jeremy Goldman.
On today's episode, we discuss whether streaming's golden age is suddenly waning, the race to build a do-everything app, Amazon's new TikTok-like shopping feature, how Disney+ is doing, Walmart's drone deliveries, the numbers that best sum up this year, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, vice president of Briefings Stephanie Taglianetti, and analyst Paul Verna.
On today's episode, we discuss how brands are reacting to the overall macro-environment and what they are doing to be successful, how you should think about video and audio as another acquisition channel, the importance of incrementality measurement, what the move to ad-supported streaming means for both publishers and advertisers, and more. "In Other News," we talk about how Netflix With Ads is doing after its first month and whether advertising in the sky will become a thing. Tune in to the discussion with our director of briefings Jeremy Goldman and Stefanos Metaxas, chief strategy officer of Bliss Point Media (now part of Tinuiti).
On today's episode, we discuss some predictions for 2023 that are too specific to be 100% certain but could still come true, including: what will happen with TV ad measurement's single currency, how BeReal will make money, how Amazon will redefine advertising, what a Walmart+ and Paramount+ tie-up would look like, and more. Tune in to the discussion with our analysts Debra Aho Williamson, Andrew Lipsman, and Paul Verna.
On today’s episode, our analyst Bill Fisher asks forecasting writer Ethan Cramer-Flood and analysts Oscar Bruce Jr. and Zach Goldner about the most interesting Insider Intelligence international forecasts of the past year, as well as what we can expect for 2023.
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